Crystal MurrayCrystal Murray

Digital Marketing, Public Relations


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About Me

I have a background in Public Relations and Marketing, providing support for companies in tech, ecommerce, video games, and more. I have worked closely with designers, developers and executives on product launches, PR and marketing campaigns, blogs and events. My background and education enables me to understand problem-solving, communication, planning, user experience, business needs and challenges of the product team.




Specialties:

Resume

Experience

Marketing Strategist

Freelance Marketing and Creative Services

March 2015 — Present

Public Relations Manager

PriceGrabber.com - Los Angeles, CA

July 2011 — March 2015 (3 years, 11 months)

Responsible for managing PR campaigns to gain press support and generate consumer awareness.

Responsibilities included:

  • Press relations
  • Public relations strategy
  • Content creation and distribution
  • Agency management
  • Industry research
  • Executive briefings for interviews and media tours
  • Content for paid TV and radio placement (Daily Buzz)
  • Social media strategy and content
  • Trade show management and support
  • Event support and coordination
  • Creative feedback and direction
  • Blog management and content strategy
  • Email marketing feedback
  • Promotional product research
  • Copy editing and feedback
  • Wordpress blog management
  • Pressroom updates (via Wordpress)
  • Project management
  • Media clip reporting

Public Relations Specialist

Atlus U.S.A., Inc. - Irvine, CA

January 2009 — July 2011

As a part of the Marketing and Public Relations team, I assisted in all PR efforts for the ATLUS brand of video games.

  • Assisted in writing, editing, and distributing press releases to the gaming press
  • Maintained ongoing communication and positive relationships with the press
  • Pitched games and follow up with the press to secure coverage
  • Scheduled, attend, and assist in press meetings at events including E3 Expo and Anime Expo
  • Distributed review units and press materials
  • Coordinated and secure significant print and online coverage
  • Maintained ongoing updates to press list
  • Assisted in creating and distributing the fan newsletter
  • Maintained communication with developers regarding PR needs and updates
  • Createded and continuously maintain the company Facebook Page and Twitter account

Account Coordinator

Madeline Zuckerman Public Relations & Marketing, Inc. - Newport Beach, CA

February 2008 — October 2008 (9 months)
  • Assisted in the drafting and development of press releases, media alerts, calendar listings, photo captions, and media pitches and helped to distribute them to local, regional and national media including online, print, TV and radio
  • Conducted follow up to secure stories
  • Secured significant pre and post-event coverage of events and client news
  • Attended and assisted in coordinating PR for gala’s, grand openings, and other special events
  • Conducted research on media opportunities and speaking engagements for clients
  • Maintained contact with clients via email and conference calls to secure details and approvals
  • Built positive relationships with media
  • Calculated and reported advertising value of media coverage
  • Maintained media lists and portfolios

Agency clients: Aliso Viejo Country Club, Bremer Whyte Brown & O'Meara LLP, Girls Incorporated of Orange County, Mission Hills Country Club, Mission San Juan Capistrano, Pacific Symphony Orchestra, Paul Merage's Invest In Children Fund, Philharmonic Society of Orange County, and Veterinary Cancer Group.

Intern

Gonzo Communications - RSM, CA

September 2007 — December 2007 (4 months)
  • Attended and assisted with a launch event for a client in New York
  • Drafted press releases, media alerts and fact sheets
  • Compiled press kits
  • Updated media contacts
  • Reported media clips

Agency clients: D3Publisher, Sports Gift, and Tomy.

Programs, Services and Additional Skills

ACT! Database, Constant Contact, Cision Media Source, PR Newswire, Virtual Press Office, Wildfire, Cvent, Meltwater, Wordpress

Education

General Assembly, Santa Monica - Letter of Completion, Web Development Immersive
California State University, Fullerton - BA in Communications, Public Relations
Honors & Affiliations: Public Relations Student Society of America (PRSSA), National Honors Society

Contact

Email